The Business of Creative Work: Managing Teams and Clients (w/ Sibane Nxumalo) 🇸🇿 episode artwork

EPISODE · Apr 30, 2025 · 1H 36M

The Business of Creative Work: Managing Teams and Clients (w/ Sibane Nxumalo) 🇸🇿

from The Lucreative Africa Podcast · host Lucreative Africa

📌 S1EP8 is up, and we had Sibane "Siba" Nxumalo as our guest!🎙On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups and downs of running creative agencies, dealing with clients, and managing a growing team.🗒️GUEST BIO:📌Siba is a strategist, and creative entrepreneur based in Kigali. She is the Co‑founder and Chief Creative Officer of TORI Branding where she turns complex brand briefs into honest, people‑first stories for organisations like FIA, FC Bayern Munich, Radisson Blu, and BK Arena and more- helping global and local brands speak in a more human voice.As an events consultant, Siba has worked across global sports, entertainment, and cultural gatherings - designing guest experiences, leading volunteer teams, curating exhibitions and managing logistics working in events for brands like NBA (BAL), FIFA, Giants of Africa, IRONMAN, Unleash and more.She’s also the co‑Founder of Yanbu Hub, a learning community equipping young creatives with the skills, mentorship, and community she once searched for herself.🌐FIND TORI ONLINE VIA: www.createwithtori.com📷INSTAGRAM:⁠⁠⁠⁠ TORI: https://www.instagram.com/createwithtori_/Yanbu Hub:https://www.instagram.com/yanbuhub/LINKEDIN:Sibane's page: https://www.linkedin.com/in/sibane-nxumalo-a64aab152/TORI: https://www.linkedin.com/company/createwithtori/⁠ #creatives #africa #creativeentrepreneurship #agency #storytelling #kigali #rwanda #creativeagency'🎙The Lucreative Africa Podcast:⁠⁠⁠⁠⁠https://linktr.ee/lucreativeafrica⁠YOUTUBE⁠⁠⁠⁠⁠https://www.youtube.com/@LucreativeAfrica📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!🌐 Visit our website ⁠⁠⁠⁠⁠⁠www.lucreativeafrica.com⁠⁠⁠⁠⁠⁠ to stay tuned and follow us on our various social media platforms below to stay up to date.FOLLOW US ON SOCIALSInstagram: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/lucreativeafrica⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://linkedin.com/company/lucreativeafrica⁠⁠⁠⁠

📌 S1EP8 is up, and we had Sibane "Siba" Nxumalo as our guest!🎙On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups and downs of running creative agencies, dealing with clients, and managing a growing team.🗒️GUEST BIO:📌Siba is a strategist, and creative entrepreneur based in Kigali. She is the Co‑founder and Chief Creative Officer of TORI Branding where she turns complex brand briefs into honest, people‑first stories for organisations like FIA, FC Bayern Munich, Radisson Blu, and BK Arena and more- helping global and local brands speak in a more human voice.As an events consultant, Siba has worked across global sports, entertainment, and cultural gatherings - designing guest experiences, leading volunteer teams, curating exhibitions and managing logistics working in events for brands like NBA (BAL), FIFA, Giants of Africa, IRONMAN, Unleash and more.She’s also the co‑Founder of Yanbu Hub, a learning community equipping young creatives with the skills, mentorship, and community she once searched for herself.🌐FIND TORI ONLINE VIA: www.createwithtori.com📷INSTAGRAM:⁠⁠⁠⁠ TORI: https://www.instagram.com/createwithtori_/Yanbu Hub:https://www.instagram.com/yanbuhub/LINKEDIN:Sibane's page: https://www.linkedin.com/in/sibane-nxumalo-a64aab152/TORI: https://www.linkedin.com/company/createwithtori/⁠ #creatives #africa #creativeentrepreneurship #agency #storytelling #kigali #rwanda #creativeagency'🎙The Lucreative Africa Podcast:⁠⁠⁠⁠⁠https://linktr.ee/lucreativeafrica⁠YOUTUBE⁠⁠⁠⁠⁠https://www.youtube.com/@LucreativeAfrica📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!🌐 Visit our website ⁠⁠⁠⁠⁠⁠www.lucreativeafrica.com⁠⁠⁠⁠⁠⁠ to stay tuned and follow us on our various social media platforms below to stay up to date.FOLLOW US ON SOCIALSInstagram: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/lucreativeafrica⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://linkedin.com/company/lucreativeafrica⁠⁠⁠⁠

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The Business of Creative Work: Managing Teams and Clients (w/ Sibane Nxumalo) 🇸🇿

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This episode was published on April 30, 2025.

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📌 S1EP8 is up, and we had Sibane "Siba" Nxumalo as our guest!🎙On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups...

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