The Business of Ethical Home Goods Ft. Jordan Bigelow & Julian Ayzman (YaYa & Co.)

This episode of Marketing Moves features Jordan Bigelow and Julian Ayzman, co-founders of YaYa & Co, a sustainable home decor brand making waves with small-batch products and ethical sourcing. The duo shares how co-founder Candy launched YaYa & Co to disrupt fast furniture with community-driven craftsmanship and a mission rooted in social impact. The conversation covers how YaYa & Co markets to values-driven Gen Z shoppers, collaborates directly with artisans, and creates content that reflects their handmade ethos. Plus, they offer a behind-the-scenes look at growing the business, expanding product lines, and building out their new headquarters—all while staying true to their core values.