The Business of Fitness - Build Your Story, Build Your Brand, Build Your Customers with Kathryn Taylor (Episode 30)

Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show. The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expertise. You can never underestimate the value of a blank piece of printer paper and a swim workout. Follow Kathryn on Instagram @kathryntaylor and follow Girls Gone Gravel @girlsgonegravelBuilding a Story Brand by Donald Miller FeistyFest Info: https://livefeisty.com/events/feisty-fest/Courses and Coaching: https://livefeisty.com/courses/Sign up to Receive The Feisty Women's Performance Newsletter:Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceSupport our Partners:Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/ Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo