The Business of Football Deep Dive #4 - Marketing Executive Soccerex Joshua Keyes

In this episode, UCFB student and The Business of Football Network interviewer Taylor Denton sits down with Soccerex marketing executive Joshua Keyes to talk about breaking into the football industry while balancing study, work, and networking. Joshua shares how he got started, what drew him to the business side of football, and what it’s really like working across events, consultancy, and football business media. From his role at Soccerex to his experiences with Football Business Black Book and Football Business Television, Joshua gives a real insight into the opportunities, challenges, and relationships that are shaping his journey in the game. The Business of Football is a premium media platform dedicated to telling the real stories behind the global game. We speak with the biggest names in football, as well as the leaders, operators, innovators, and decision makers working behind the scenes on and off the pitch, to uncover the ideas, experiences, and business lessons shaping the sport today. Through in depth conversations, sharp analysis, and a growing library of content, we bring audiences closer to the people and projects driving football forward. From weekly podcasts and daily articles to interviews, features, and insight led storytelling, we cover the business of football from every angle, connecting the world of the game with the world of business.