The business of freelancing and the psychology of content marketing with Irini Karatoliou

In March 2021, Irini was broke, fresh out of university, with no marketing prospects—thanks, pandemic. When a client found her on Upwork, she took the leap. But starting a business in your 20s isn't a straight line. There were years of uncertainty, clients who ghosted, and plenty of moments where she questioned everything. What kept her going was figuring it out anyway. Today, she helps SaaS companies cut through noise with words that convert—and her clients see 1700% ROI increases. But Irini's real story isn't just about the wins. It's about learning to build a sustainable business while navigating imposter syndrome, and realizing that the messy middle is where real growth happens.   In this episode, we discuss the psychology behind content marketing, dealing with imposter syndrome, the ups and downs of freelancing, discovering her passion, the importance of self-development, using AI tools, and advice for other freelancers.  Follow Irini on Instagram: https://www.instagram.com/irini.karatoliou/?hl=en  Irini’s website: https://www.irinikaratoliou.com/  Irini’s LinkedIn: https://www.linkedin.com/in/irini-karatoliou-content/  Subscribe to Version 1's substack: version1podcast.substack.com/  Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville