The Business of Golf Disruption: Behind the Brand of Bryson DeChambeau with Brett Falkoff

Explore the high-stakes world of sports management with elite agent Brett Falkoff. Learn how he built Bryson DeChambeau’s brand and navigated the LIV Golf shift.Episode ResourcesGSE WorldwideBryson DeChambeau on YouTubeSaddle Hill WineryLexi Thompson's LPGA ProfileLIV Golf Official SitePGA Tour UniversityThe world of professional sports is no longer just about what happens on the grass; it’s a high-stakes game of branding, negotiation, and market disruption. In this episode, Bill Green sits down with elite sports agent Brett Falkoff to discuss the evolution of the modern golf business and what it takes to manage global icons. Brett shares his journey from a young golfer in Philadelphia to becoming a powerhouse at GSE Worldwide, proving that a relentless "all-in" mindset is the key to outworking the biggest agencies in the world.Brett shares the incredible story of discovering a young, unranked Bryson DeChambeau and how he strategically helped transition "The Scientist" into a digital powerhouse and Major champion. We also explore the massive ripples caused by the LIV Golf transition, the meticulous process of athlete branding for stars like Lexi Thompson and Sam Burns, and the reality of maintaining a 24/7 career while balancing a young family. From the physics of a golf swing to the boardroom deals that are changing the sport, this conversation uncovers the strategic engine behind golf's biggest names.Whether you are an aspiring sports professional or a business leader looking to understand how to handle industry-wide disruption, this conversation offers a masterclass in vision and execution. If you want to learn how to identify untapped talent and pivot when your industry changes overnight, this episode is for you.