The Business of Launching a Furniture Line with Bergman Vass

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m sitting down with Erica Vassalotti and Dana Bergman Falcione, co-founders of Bergman Vass. Erica and Dana’s work sits at the intersection of interior design, product development, and brand building, and in this episode, we’re diving deep into what it really looks like to expand beyond services and into physical product. We’ll be talking about the business realities of developing a furniture and rug line, from early concepting and manufacturing decisions to financial risk, pricing, and long-term brand strategy. Erica and Dana also share how growing a product arm has influenced the way they run their studio, how they think about visibility in a crowded market, and why investing in a new studio space was a non-optional move. If you’ve ever considered launching a product line, scaling your brand beyond client work, or building a studio that supports where your business is going, not just where it’s been, this conversation is for you.