The Business of Leading a Major Capital Campaign

The QEII Foundation is in the midst of a major $100 million capital campaign under the theme of "We Are". The campaign is being led by Sherry Porter, our guest on this episode of the Insights Podcast, is a long-time board member of the Foundation and an accomplished business leader. She continues to be active as a board member, including serving on the board of Organigram, Canada's largest cannabis company and a previous guest on the Insights Podcast. Porter has been active as a community builder for a long time and was instrumental, alongside Ruth Goldbloom, in the establishment of Pier 21 and it being designated as Canada's National Museum for Immigration. Her community building efforts led to her receiving an Order of Canada in 2018. The QEII's daunting capital is the largest ever for a healthcare facility in Atlantic Canada and has already raised 80% of its goal and that money is already hard at work enhancing healthcare delivery in Nova Scotia through the acquisition of surgical robotics and precision oncology innovations like gene sequencing technology to tailor treatments to individuals with cancer. In this podcast, Porter takes us through the stages of managing such a major campaign and tells us why campaigns such as the "We Care" campaign are important.