The Business of Motherhood, Faith & Fashion ft. Iris Toon | Sunday Refocus Season 2

Welcome to Sunday Refocus! In this episode, we sit down with Iris Toon, founder of The Fourth, a maternity and local retail store in Southgate Centre supporting over 80 Edmonton women-owned businesses. Iris is a wife, mother of three, dental hygienist, and passionate advocate for maternal mental health.Iris shares her deeply personal journey through postpartum anxiety and how faith, family, and community gave her the courage to step out of her comfort zone and build a brand rooted in love and support. Inspired by the fourth trimester, The Fourth was created to offer stylish, comfortable maternity fashion while fostering community through workshops, collaborations, and honest conversations about motherhood.In this episode, Iris opens up about launching her business, transitioning from online to a physical storefront, leading with faith, and building a safe space where mothers feel seen, supported, and empowered.If you’re a mom, entrepreneur, creative, or someone passionate about community-driven business, this conversation will encourage and refocus you.🔔 Subscribe for more inspiring conversations every Sunday on Sunday Refocus.Season 2 Team Credits:Nifemi Ashani - Host & Creative DirectorShania Villamou - VideographerKen Kosowick - Video & Audio EditorDhakshanyina Boopalan - Set PhotographerSofia Villanueva - Social Media CoordinatorJo Hannah Deena - Set Assistant & Content CoordinatorAngelli Garcia - BTS CoordinatorSeason 2 Sponsors:Strong Coffee Marketing - Studio SponsorFind Edmonton - Furniture SponsorStyled by Nif - Executive Producer Thank You!