The Business of Music with Mimi Mars

Success in the music industry often looks effortless from the outside—hit songs, packed shows, and global recognition. But behind the scenes, the business of music is a complex ecosystem shaped by regional dynamics, industry structures, and financial sustainability.In this episode, we converse with @mimi_mvrs11 Tanzanian artist and media personality, to explore the realities of East Africa’s music industry and how it compares to the Southern African landscape. From streaming revenue and artist management to international collaborations and market access, we discuss the hurdles and opportunities that shape an artist’s journey.