The business of neuroscience

As a Research Fellow in Neuroeconomics, Dr Dragan Rangelov investigates human sensory perception, decision-making and memory. His work explores how the brain processes and stores information that leads us to make decisions in all aspects of life. He does this by using techniques designed to measure and record brain activity, such as electroencephalography (EEG) and functional magnetic resonance imaging and by identifying patterns of neural activity associated with external sensory stimuli.In this conversation, Dragan delves into various intriguing topics, including:The brain systems responsible for decision-makingHow neuroeconomics explores economic decision makingGame theory and how it provides a platform for neuroeconomic studiesWhy we choose to purchase one thing over anotherThe idea behind establishing a neuroeconomics research profile at UQ