The Business of Podcasting – Small Business Show Episode 129

Are you making a living with your Podcast? We need to talk. Join us today on the Small Business Show and learn about the business of podcasting. Specifically, what’s happening in the world of Podcast advertising, what are sponsors looking for and how is success being measured. Dave shares his expertise about how a typical Podcast audience is made up of Intentional Listeners that have made the effort to seek out your content, subscribe and in many cases, download it to their device for future listening. These people are valuable and they have put their trust in your hands. How do you educate advertisers (and ad agencies) about that value and protect that trust at the same time? Listen in to hear some tips! We round out the show by revisiting the 1000 true fan concept and how it might apply to Podcasting and what additional value your Podcast can bring to you, beyond revenue. Join us today on the Small Business Show for all this and more. Then, visit the Small Business Support Group on Facebook to join the discussion. Chapters/Timestamps: 00:00:00 Small Business Show #129 July 26, 2017 00:01:00 Being intentional with your time 00:02:35 Deadlines are awesome motivators 00:04:32 Recognizing the value of obsessing over the future “Did I achieve something today that moved things forward?” 00:05:34 Podcast sponsorship is changing 00:06:19 Intentional listeners – no accidental subscribers – leveraging that value to sponsors 00:08:03 The value of podcast sponsorships Cost per thousand subscribers: $15-50 for advertising 00:11:50 Tailoring the sponsor message to your listeners 00:13:44 QA to “test” the effectiveness of the advertisement 00:18:20 …and again! 00:23:14 You can’t quantify trust 00:24:00 You can’t leverage a relationship if you micro-manage it 00:25:36 Beware of the low-hanging fruit. 00:27:29 What’s your value? 00:30:30 1,000 true followers at $10/month is a living 00:34:57 SBS Outtro The post The Business of Podcasting – Small Business Show Episode 129 appeared first on Business Brain - The Entrepreneurs' Podcast.