The Business of Podcasting: What Really Makes a Show Work

Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionals and industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineering landscape.In this special episode, Hugo and Jack from The Pod Collective step out from behind the scenes and join Jeannie behind the mic. We dive into what businesses often misunderstand about starting a podcast today, why production alone isn’t enough, and how brands should be thinking about ROI in 2026.We also talk about the biggest mistakes companies make when they try to DIY their podcast strategy, the opportunities they see for established brands, and what an end‑to‑end podcast partnership really looks like.Plus, Hugo and Jack open up about their own journey — why they started The Pod Collective, the gap they wanted to fill, and the lessons they’ve learned building a podcast agency from scratch.This episode is brought to you by ⁠⁠TC Group⁠⁠. TC Group’s an Accountancy Age ‘Top 20’ firm of business advisors and accountants, providing quality financial advice and strategy, enabling you to achieve your business growth goals, safeguard your wealth, and maximise your tax efficiency. Our teams’ experience and expertise mean we understand the challenges and opportunities you face at a local, national, and even international level. We’ll invest time in getting to know you so we can provide proactive and tailored advice, supporting you in making the right decisions both now and in the future. We pride ourselves on offering more than the standard compliance services and straight-forward number crunching. Through our UK-wide network, we offer a multitude of functional accountancy and specialist business growth services along with personal financial solutions and legal advice, providing our clients with a unified “one-stop-shop” approach, saving you both time and money. With TC Group by your side, no matter how complex your financial situation may be, we have the resources and expertise to help you navigate it successfully. Recorded and produced by The Pod Collective.