The Business of Real Estate – Episode #8

Panning for Gold  Welcome to episode eight of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're talking all things prospecting and generating clients for your real estate business.  Many agents confuse marketing with prospecting. Prospecting involves finding and adding new people, turning them into leads for your database, and following up with them. This process includes various methods like door knocking, cold calling, and hosting open houses. The goal is to build relationships and provide value to potential clients.  Remember, it's essential to follow up consistently. Building a relationship with your prospects ensures they think of you when they're ready to buy or sell. Stay tuned for more tips on effective prospecting in real estate.  For more information or to request any materials mentioned in the episode, contact us at: [email protected]