The Business of Seasonality

This week on the podcast, Jeff and Jamie chat with Jesse Ledbetter from FreshList, a Charlotte-based company that aggregates produce from over 200 local and regional farms. Sitting right between two notoriously low-margin worlds—restaurants and farmers—Jesse shares how he’s built a business that supports both sides. They dive into the challenges of seasonality, the realities of sourcing locally, and how FreshList keeps it all working in a complex and ever-changing food system