THE BUSINESS OF SHOW SEASON & STORE EXPERIENCES — SHELF TALK WITH CO-HOST SUSAN ESAYIAN

In this episode, Michelle and Susan dive into the creative chaos behind preparing showroom displays for upcoming gift shows, including their process for brainstorming concepts, sourcing inspiration, and creating memorable retail experiences. They also explore the growing importance of in-store events, community-driven shopping experiences, and how retailers can use social media to stay connected and relevant in today’s retail landscape.What’s Inside: Behind-the-scenes of designing showroom displays for Atlanta Market  Why in-store events and community experiences are transforming retail  How retailers can use social media to drive traffic and customer connectionSupport the show