The Business of Smelling Rich | Inside India's Perfume Industry | Gunjan Ganatra | BA04 | Anurag Das

Check Out Miraya Fragrances: https://mirayafragrances.com/--------------Guest Suggestion: [email protected]: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners.--------------Order 'Revolution Bharat: India Rises Again From Its Ashes' here: https://mybook.to/revolution-bharat--------------Follow Our WhatsApp Channel: https://whatsapp.com/channel/0029VbBIg7UBPzjfXzCOuN2p--------------🎧 Stream Bluntly with Anurag episodes on Spotify: https://open.spotify.com/show/2a5PiWsBXe9EAGdBFLiODU?si=2fcef4f80e244234📺 Watch Bluntly with Anurag episodes on YouTube: https://www.youtube.com/@anurag.das31---------------Timestamps:00:00 - Intro03:38 - Why start a perfume brand04:50 - Male perfume vs Female perfume vs Unisex perfume 08:10 - Top 3 products09:35 - Why was Kannauj forgotten12:58 - Power of Instagram 14:45 - What makes Perfumes last longer17:55 - Why is Feedback important for such a business 25:25 - What makes customers come back 27:49 - How important is packaging 35:06 - Why Perfume market will keep growing 39:16 - Biggest players in India42:03 - Psychology of brand consciousness 50:59 - The Premium Mindset01:01:26 - Ingredients that are hard to source01:04:28 - North India vs South India 01:09:49 - Outro---------------Today, we sit down with the visionary founder of Miraya Fragrances, Gunjan Ganatra, a rising star in the world of Indian fragrances. In this episode, we uncover how they blend heritage, craftsmanship, and bold innovation to craft fragrances that are redefining modern luxury. Stay tuned as we dive into their journey, the challenges they overcame, and what the future holds for India’s fragrance revolution.Follow Miraya Fragrances Here:Instagram: https://www.instagram.com/miraya_fragrances/---------------About Anurag DasI’m Anurag Das — an author and curious conversationalist exploring ideas that shape our world.On this channel, I host conversations with entrepreneurs, creators, thinkers, and professionals to understand how people build meaningful careers, businesses, and ideas in the modern world. My goal is simple: To uncover practical insights, powerful ideas, and real experiences that can help people think better, create better, and build something meaningful.Alongside conversations, I also explore themes that matter to me deeply — society, human behaviour, and the future of India. If you are someone who loves learning, building, and understanding how the world really works, this channel is for you.New conversations and ideas every week.To Know More,Follow Anurag Das On ⤵︎Instagram @anurag.das11https://www.instagram.com/anurag.das11/LinkedIn - Anurag Dashttps://www.linkedin.com/in/anurag-das-0677821b1/Twitter @_angryatom https://x.com/_angryatom/Facebook @anurag.das11https://www.facebook.com/anurag.das11#Podcast #BluntlywithAnurag #AnuragDas #LuxuryFragrance #IndianPerfume #FragranceJourney #ScentOfIndia #PerfumeStory #HandcraftedFragrance #NichePerfume #SustainableLuxury #IndianLuxury #PerfumeEntrepreneurKeywords: Indian perfume brand, Luxury fragrances India, Perfume business in India, Indian luxury scents, Founder story perfume brand, Indian fragrance industry, Crafting luxury scents, Scent marketing strategies, Perfume brand growth storyAbout Bluntly with AnuragBluntly with Anurag Podcast is a platform where Anurag Das brings raw conversations with industry experts and inspiring figures in India.