The Business of Spectacle: A V12 Think Piece

V12 has become one of the most talked-about restaurants on social media, but the conversation goes far beyond food.This week, we're unpacking the culture, controversy, and leadership behind the viral Atlanta hotspot. From luxury branding and workplace expectations to the power of charisma and image, we're asking: when does having high standards cross the line into something else?Join us as we break down the V12 discourse and explore what it reveals about leadership, social media, and the experiences we're buying into.