The Business of Sports: From SMU’s Death Penalty to Pickleball’s Boom | George Killebrew

What does the business side of sports really look like when you’re in the room where it happens?In this episode of Your Dark Companion, Mike Rhyner and the crew sit down with longtime sports executive George Killebrew, a key figure behind the scenes of some of the biggest moments in Dallas sports.Killebrew’s career spans decades — from working at SMU during the infamous “death penalty” era, to helping build the Dallas Mavericks into a top-tier NBA business alongside Mark Cuban, to serving as commissioner of Major League Rugby, and now helping lead the explosive growth of professional pickleball.Along the way, he shares stories you don’t usually hear:What it was like selling tickets when SMU football was at rock bottomHow the American Airlines Center came together and changed Dallas sports foreverThe reality of working with high-level owners like Mark Cuban, Ross Perot Jr., and Tom DundonWhy attention to detail (even a spilled drink in section 115) can define a franchiseAnd how pickleball became one of the fastest-growing sports in AmericaThis episode pulls back the curtain on the decisions, risks, and personalities that shape the sports world — and shows why the business side might be just as fascinating as the games themselves.If you love sports, business, Dallas history, or behind-the-scenes stories, this is one of those conversations you don’t want to miss.Chapters0:00 — SMU in the ’80s and What Was Actually “Cool”1:19 — From Hawaii to the Sports Business World7:56 — Selling SMU Football During the Death Penalty Era11:33 — Why Dallas Became a Sports Business Hub14:30 — The Game That Changed Everything (Moody Coliseum)16:24 — Breaking Into the Mavericks Organization20:30 — Lessons from Billionaire Owners23:53 — Building the American Airlines Center31:33 — The Future of the Mavericks and Arena Debate33:49 — Sponsor Break: CBD House of Healing35:44 — Eric Nadel Benefit and Mental Health Awareness37:54 — Becoming Commissioner of Major League Rugby43:08 — Tom Dundon and the Business of Pickleball46:14 — Why Pickleball Is Exploding48:17 — Behind the Scenes of Sports Ownership51:29 — The Future of Pickleball and Sports Innovation57:20 — Breaking News, Trade Rumors, and the Reality of Sports Business1:02:17 — The Risk Behind Every Big Decision in Sports1:07:10 — Growing a Show and Building an AudienceFollow Your Dark Companion on Patreon for every episode: patreon.com/YourDarkCompanionIG: https://www.instagram.com/yourdarkcompanion/X: https://x.com/YDC_DfwTikTok: https://www.tiktok.com/@yourdarkcompanionFB: https://www.facebook.com/profile.php?id=61559876685445The Old Grey Wolf: X: https://x.com/TheOldGreyWolfIG: https://www.instagram.com/theoldgreywolf16/TikTok: https://www.tiktok.com/@mikerhyner579To reach out email us at: [email protected] Thanks to our monthly supporters W hammons B Smith Robert Stoolfire Thaddeus D. Matula Rachel W Scott Lewis cody SIMS John Gilbert Robert Saunders Sidney Long Pattie Rhyner Davidson David Ashlea Bullington James Corona Gordy John C Caffey Joe Lindsey Cam Jillian Wright David Moore Mike Rhyner Your Dark Companion ★ Support this podcast on Patreon ★