The Business of Starting a Band Nobody Warns You About (Tyler Burgess)

Send us Fan MailTyler Burgess has played the biggest stages, toured at multiple levels, and seen firsthand what it takes to make a band work. But with American Monster, he’s no longer just the hired gun he’s building something that is fully his.In this episode of This Is DeLaCruz, Tyler opens up about the reality of starting a band from the ground up in today’s world. We get into the part most people never see: trademarks, LLCs, branding, merch, marketing, social media, team building, production, long-term vision, and the mental grind of trying to build something authentic in an oversaturated industry.This conversation goes way beyond music. It’s about identity, leadership, obsession, risk, and what it really looks like when an artist decides to stop helping build everyone else’s dream and finally go all in on their own.We also talk about:-going from hired gun to band leader-why starting a band today is really starting a business-building the identity behind American Monster-designing merch that actually means something-choosing the right people around you-the pressure of social media and modern music marketing-how Tyler sees the next chapter of American Monster unfoldingIf you’ve ever wondered what it really takes to build a band from scratch, this is the conversation.Website: http://www.thisisdelacruz.com 🤳 Social Media & HangoutsInstagram: http://instagram.com/thisisdelacruz 📸Rumble: http://rumble.com/user/ThisIsDeLaCruzFacebook: http://facebook.com/Nicholas.DeLaCruz👍TikTok: http://tiktok.com/@this.is.delacruz 🎉Twitter: http://x.com/thisisdelacruz 🐦🤘🏽 Support My JourneyJoin this channel to get access to perks:YouTube Membership: http://youtube.com/channel/UC87o5nnsjldToX-uP8TlYeA/join Patreon: http://patreon.com/ThisIsDeLaCruz 🌟Join our little family for exclusive content, behind-the-scenes fun, and cool perks!🔗 Band and CrewTyler's Instagram: https://www.instagram.com/tylerburgess  🌍American Monster's Instagram: http://www.instagram.com/americanmonsterofficial 📚Support the show