The Business Of Stories With Susan Payton

In this episode, I’m joined by Susan Payton, who discovered the power of storytelling after sharing what she thought was a very ordinary story with 1,500 business owners in 2015. The response changed everything. That one moment reshaped her business and her life, and set her on the path to becoming the founder of The Business of Stories, an international bestselling author, podcast host, and trusted voice on how entrepreneurs can stand out by telling the right story.We talk about reinvention, resilience, and how Susan rebuilt her path through personal change, business pivots, and a growing belief that stories are not fluff, they are one of the clearest ways to connect, build trust, and attract the right people. It is honest, encouraging, and full of reminders that your next chapter does not have to look anything like the last one.Highlights: (02:23) - Susan reflects on the kind of child she was (10:42) - The life shifts that shaped her reinvention (19:48) - How The Business of Mums became The Business of Stories (21:38) - The moment storytelling became the business (24:10) - From nervous pitch to five paying clients (33:13) - Why you can start a new story from todaySusan’s links:Susan's book: https://thebusinessofstories.com/freebook/ Susan's podcast: https://thebusinessofstories.com/podcast/thebusinessofstories.comConnect with Lucy:Website - https://bookmagic.aiTikTok - @lucymccarra Instagram/Threads - @lucymccarraher LinkedIn – https://www.linkedin.com/in/lucymccarraher/YouTube - https://www.youtube.com/@lucymccarraherauthorFacebook – https://www.facebook.com/LucyMcCarraher/