The Business of Storytelling: Books, Screens, and Brand Expansion

Why do some books become blockbuster hits while others get lost in translation? In this episode of Prosper U, we dive into the world of book-to-screen adaptations—from global bestsellers to niche webtoons—and extract business wisdom for entrepreneurs, small business owners, and creators. Discover what adaptations teach us about branding, pivoting, and telling stories across multiple platforms.