The Business of Television: The Old Ways Will Save Us—Eight Strategies from Hollywood's Past to Carry It Into the Future

Despite their quirks, the television industry’s fundamental structure and business models have thrived and evolved for decades because they got several key elements right. These models aligned the incentives of various stakeholders in the value chain, diversified revenue streams, balanced risk and reward among major players in content production and distribution, and encouraged variation in content and programming strategies across platforms. They also provided producers with multiple licensing models offering varied risk and reward profiles, enabling a robust, portfolio-based approach to the business.As the industry navigates its current challenges, its path forward lies in rediscovering and adapting these time-tested legal strategies and business models for the digital era. Drawing from the expanded and updated second edition of The Business of Television, author Ken Basin will outline eight classic strategies that entertainment attorneys can leverage to succeed in today’s rapidly changing landscape. Don’t miss this insightful discussion on finding stability and innovation in a turbulent industry.Audio versions of Beverly Hills Bar Association programs are eligible for Self-Study CLE credit in California. Visit www.bhba.org/podcasts for more information.