The Business Of... TEQUILA!

Get ready to dive into the world of agave! This week on the Business Of..., hosts Melissa Rosciano and Zach Yentzer sit down with the one and only Todd Hanley, the driving force behind the incredible Agave Heritage Festival (April 10th-13th). Learn about the festival's evolution from its early days to its current status as a unique global celebration of agave spirits like mezcal, tequila, and the local favorite, Bacanora.Todd shares his journey from the historic Hotel Congress to his vital work with Watershed Management Group, highlighting the deep connection between the agave plant and sustainable desert practices. Discover what exciting events await at this year's festival, including tastings, dinners, educational sessions at Mission Garden, and vibrant bar takeovers. If you're looking for a fun and educational experience that celebrates the heritage and future of agave in Southern Arizona, this episode is a must-listen!