The Business of the Body: Athlete Labor in the Sports Economy

In this episode of The SportsCrit™ Lab Podcast, Dr. Gyasmine George-Williams unpacks SportsCrit™ Tenet: Progress Is Made When Power Is Paid. Using the current WNBA Collective Bargaining Agreement negotiations as a case study, the episode explores how athletes' labor powers the multibillion-dollar sports industry—and why the people who create the value often receive only a fraction of the profits.Drawing on the powerful statement, “Players are the product,” by former NBA player and now analyst Jalen Rose, the episode examines the economic structure of sport through the SportsCrit™ Economics of Sport framework and the concept of interest convergence. As the WNBA grows in popularity and visibility, players are pushing for a larger share of the revenue they help generate.This episode challenges the idea that sports are just entertainment and reveals the deeper systems of labor, media, and economic power shaping the games we watch.Key ConceptsIntroduced SportsCrit™ Tenet: Progress Is Made When Power Is PaidSportsCrit™ Economics of Sport FrameworkSportsCrit™ Labor Visibility Curve. Interest Convergence. Media Framing in SportAthlete Labor and Cultural ValueReferencesSportsCrit™ FrameworksGeorge-Williams, G. (2021).Love Is at the Root of the Resistance: Strategies of Activism, Advocacy, and Liberation. George-Williams, G. (2026).Teaching the Tough Plays: A SportsCrit™ Pedagogy for Equity in Sports Education. (forthcoming)George-Williams, G.SportsCrit™ FrameworkGeorge-Williams, G.SportsCrit™ Economics of SportAthlete Labor & Sports EconomicsCoakley, J. (2021).Sports in Society: Issues and Controversies.Fort, R., & Quirk, J. (1995).Cross-Subsidization, Incentives, and Outcomes in Professional Team Sports Leagues.Journal of Economic Literature.Kahn, L. (2000). The Sports Business as a Labor Market Laboratory.Journal of Economic Perspectives.Race, Power, and SportEdwards, H. (2017).The Revolt of the Black Athlete.Hawkins, B. (2013).The New Plantation: Black Athletes, College Sports, and Predominantly White NCAA Institutions.Rhoden, W. (2006).Forty Million Dollar Slaves.Media Framing and Sports CommunicationBillings, A. (2014).Communication and Sport.Boyle, R., & Haynes, R. (2009).Power Play: Sport, the Media and Popular Culture.Cooky, C., Messner, M., & Musto, M. (2015).It’s Dude Time: A Quarter Century of Excluding Women’s Sports in Televised News.SportsCrit™ Disrupt. Reframe. Rewrite the Game.© Gyasmine George-Williams, Ph.D.