The Business of TikTok Dance - Dollars & Sense with Pam C...

What this episode covers

In this episode of Dollars and Sense, Pam sits down with professional choreographer and dancer GiaNina Paolantonio to discuss how TikTok has changed the landscape for dancers and the music industry. GiaNina shares how she choreographs viral dance trends, how major labels like Billie Eilish's and Nelly Furtado's now use dancers to promote new music, and how these opportunities are creating a new business model for artists. Whether you're an aspiring dancer, a curious music fan, or just someone who's ever wondered how a short dance clip can become a global phenomenon, this episode offers an insightful look into the business behind the art. GiaNina also opens up about the hard work required to succeed, how she handles online negativity, and what it's like to be on a world tour at just 20 years old. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Dollars & Sense with Pam Cook?

This episode is 18 minutes long.

When was this Dollars & Sense with Pam Cook episode published?

This episode was published on August 11, 2025.

What is this episode about?

In this episode of Dollars and Sense, Pam sits down with professional choreographer and dancer GiaNina Paolantonio to discuss how TikTok has changed the landscape for dancers and the music industry. GiaNina shares how she choreographs viral dance...

Can I download this Dollars & Sense with Pam Cook episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.