The Business of True Crime: Building IP Beyond Television

This week on TellyCast, Justin Crosby is joined by Naomi Channell, Head of Podcasts at Curve Media and creator of some of the UK’s fastest-growing true crime podcasts.Naomi shares her journey from a 20-year career in television production to building a portfolio of hit podcast brands that now attract more than a million monthly listeners across audio and video platforms.The conversation explores how Naomi developed her first podcast around the Stuart Lubbock case, why empathy and trust have become central to her approach to true crime storytelling, and how Curve Media has embraced podcasting as a serious digital-first business opportunity.Naomi also reveals how shows such as The Affair and Totally True Crime have found audiences on Spotify, discusses the realities of podcast monetisation, and explains why TV production companies should be thinking about podcasts, communities, live events, books and platform licensing as part of a broader IP strategy.If you’re interested in podcasting, digital-first content, social video, audience building or the future of media businesses, this is an essential listen.Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok