The Business of Us

When you're the first in your family to build a business, the business plan is only half the story. In this episode, host Andrea Diaz shares listener Vanessa's journey from a corporate role to founding a pet photography studio and the community project "Girls Do the Work." Vanessa gets real about the heavier weight of risk she carries as a daughter of immigrants, explaining that failing didn't just feel personal, it would feel like letting my family down. We explore the psychological concepts behind these pressures, like the cumulative stress of economic insecurity and how our drive is deeply tied to family networks, offering a new map for navigating entrepreneurship that honors both your dreams and your foundation.