The Business Opportunity in Women's Sports

Kara Nortman fell in love with women's soccer at the Women's World Cup in Vancouver in 2015. She promptly went out to buy a jersey to show her support ... and couldn't find one. She struggled to find a way to watch more women's games. And eventually, this led her to join other investors to bring a women's soccer team to her hometown of Los Angeles. The Angel City FC inaugural season was 2022. Then, in March of 2023 she - along with business partner Jasmine Robinson - launched the Monarch Collective. With an initial raise of $100 million, the fund invests in women's sports, from teams and leagues to adjacent revenue streams like media and gaming. Today on Leadership Next, Nortman tells hosts Alan Murray and Michal Lev-Ram what prompted her to leave her long-time job as a tech investor and dive headfirst into the world of women's sports. She lays out the opportunity she sees and plainly states the challenges that accompany her work. Finally, she offers advice to anyone else who is considering making a big career move.