The Business Plug's Mixer with "Never Lose A Customer Again" Author Joey Coleman

Turn Any Sale Into Lifetime Loyalty in 100 Days Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you. To never lose a customer again, you must meet your customers (whoever they are) where they are in their emotional journey. To never lose a customer again, keep reminding yourself that ultimately you are selling a product or service to people which will be used by people. Listen as Joey Coleman describes his principle of 8 Phases through the customer journey of customer retention. 1) Assess 2) Admit 3) Affirm 4) Activate 5) Acclimate 6) Accomplish 7) Adapt 8 )Advocate