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Mar 24, 2026 17 min

The Business Problem Bitcoin Solves That No One Talks About

from The ReDeFined Podcast Hosted by ReDeFined Podcast

In this episode, Jeremy sits down with Roark Janis, founder and CEO of BitBooks, to explore his journey from financial professional to Bitcoin entrepreneur sparked by receiving Bitcoin as a gift in 2021. The conversation covers how this introduction led to the creation of BitBooks, a financial software solution that operates in both fiat and Bitcoin with the familiarity of platforms like QuickBooks, addressing the complexities businesses face when accounting for digital assets. They discuss the nuances of treating Bitcoin as both an asset and currency, examining the unique challenges of Bitcoin accounting and the shift in perspective that comes from measuring profit in Bitcoin rather than fiat. This conversation offers insights into the practical realities of Bitcoin accounting, building infrastructure for businesses transitioning to digital assets, and how these developments are shaping the future of financial management in an increasingly Bitcoin-enabled economy.⏱️ Timestamps: 00:00 Coming Up… 01:16 Introduction to Roark Janis 02:27 Bitcoin Accounting Challenges 03:43 Building Bitcoin-Native System 05:03 Building BitBooks 06:30 Practical Business Benefits 07:43 Future of Bitcoin Business 16:51 Final Thoughts 🔗 Follow the Guests:Roark Janis – LinkedIn | X | Website🎤 Follow our Hosts:Jeremy Almond – Twitter📡 Follow the Podcast:Twitter: https://twitter.com/ReDeFined_talksApple Podcasts: https://podcasts.apple.com/us/podcast/the-redefined-podcast/id1655798659Spotify: https://open.spotify.com/show/0f7eB4hl90sRijPxOHFxIA?si=d_BGCbN8TPaf99rzvZDC8wHype: https://hype.co/@redefinedpodcast

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This episode was published on March 24, 2026.

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