EPISODE · Dec 10, 2025 · 1H 40M
The business, process and philosophy of design | Anushka Sani, Thought Over Design
from To Your Heart's Content · host The Six Percent Club - Chuck and Utsav
"I need to give my team the time to fail internally"Anushka Sani is the founder of Thought Over Design, one of India's brightest design agencies, who've done work for a whole host of young growing brands. She is also a keen design thinker and speaker. She joined us to talk about how design is no longer superficial, on the balance between concept and orchestration and why she doesn't want her studio to have its own 'house style'. Of course, we veer and talk about what good design even is - even if it's not classically aesthetic. We speak about working with various kinds of clients - something that her days as a scuba divemaster prepped her for well, her personal projects, and fitness.An excellent chat with someone who thinks deeply about how design impacts business.Anushka on Instagram: https://www.instagram.com/anushkasaniHer Creative Mornings talk: https://www.youtube.com/watch?v=sBzXtKxqGCAHer studio, Thought Over Design: https://thoughtoverdesign.com/TO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00 - 02:05 Introduction02:05 - 11:40 Anushka's experience as a scuba diving instructor11:40: - 24:00 Design - what's changed?24:10: - 33:35 On the balance between concept & orchestration33:36: - 42:20 What is good design, anyway?42:21:- 55:35 The business & operations of design55:36 - 1:10:35 The creative process1:10:36 -1:24:40 The joy of personal projects1:24:41-1:40:51 The various graphs of Anushka's life
What this episode covers
"I need to give my team the time to fail internally"Anushka Sani is the founder of Thought Over Design, one of India's brightest design agencies, who've done work for a whole host of young growing brands. She is also a keen design thinker and speaker. She joined us to talk about how design is no longer superficial, on the balance between concept and orchestration and why she doesn't want her studio to have its own 'house style'. Of course, we veer and talk about what good design even is - even if it's not classically aesthetic. We speak about working with various kinds of clients - something that her days as a scuba divemaster prepped her for well, her personal projects, and fitness.An excellent chat with someone who thinks deeply about how design impacts business.Anushka on Instagram: https://www.instagram.com/anushkasaniHer Creative Mornings talk: https://www.youtube.com/watch?v=sBzXtKxqGCAHer studio, Thought Over Design: https://thoughtoverdesign.com/TO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00 - 02:05 Introduction02:05 - 11:40 Anushka's experience as a scuba diving instructor11:40: - 24:00 Design - what's changed?24:10: - 33:35 On the balance between concept & orchestration33:36: - 42:20 What is good design, anyway?42:21:- 55:35 The business & operations of design55:36 - 1:10:35 The creative process1:10:36 -1:24:40 The joy of personal projects1:24:41-1:40:51 The various graphs of Anushka's life
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The business, process and philosophy of design | Anushka Sani, Thought Over Design
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