The Business Skills Every Pilates Studio Owner Needs with Seran Glanfield

Building a successful Pilates studio takes far more than great teaching, and this episode breaks down what truly creates long term growth, profitability, and sustainability in the Pilates industry.Nic sits down with Pilates business strategist Seran Glanfield to explore what it really takes to build a thriving and sustainable Pilates studio.They discuss the biggest mistakes studio owners make, why mindset plays such a crucial role in success, and how to shift from thinking like a teacher to stepping fully into the role of business owner.Seran explains why great teaching alone is not enough, how to stop getting distracted by competitors, and what separates studios that struggle from those that consistently grow.She shares practical insights into tracking key metrics, building a strong brand message, raising prices with confidence, and using marketing in a way that aligns with your values.Timestamps00:00 Introducing Seran Glanfield02:20 How Seran found Pilates and transitioned from finance04:33 Moving from teaching Pilates into business strategy06:15 How Pilates businesses differ across cultures around the world07:47 A deeper look at the business side of Pilates studios08:04 The most common mistakes studio owners make11:41 Traits shared by the most successful studio owners12:53 Why leadership and mindset are so important17:40 The numbers every studio owner should be tracking28:43 Approaching marketing in a way that feels aligned and intentional29:33 Why clear brand messaging makes such a big difference31:14 How to build a sustainable marketing strategy36:08 Raising prices and overcoming fear around money40:36 Mindset shifts that support long term success45:25 Future trends in the Pilates industry51:59 Quick fire questionsIf you enjoyed this episode, make sure to follow or subscribe to Beyond the Reformer wherever you listen or watch.Connect with Nic:Beyond the Reformer InstagramSoul Pilates InstagramSoul Pilates EducationNic’s InstagramJoin Soul at HomeBook a Pilates ClassConnect with Seran:Spring Three WebsiteSpring Three InstagramSpring Three FacebookSpring Three YouTubeSeran on LinkedInSpring Three Podcast on Spotify