The Business That’s Owned By An Idea

A bakery in Oakland isn’t owned by a person or profit-hungry investors. Instead it’s owned by something called a “perpetual purpose trust” where the majority owner is literally the business’ mission. Artisan Firebrand Bakery and other businesses like it are redefining what it means to be successful.This episode is sponsored by:The Bottom Line - Sign up for this newsletter exploring scalable solutions for problems related to affordability, inclusive economic growth and access to capital. The Bottom Line is made possible with support from Citi.Next City Newsletter - Signing up for our newsletters is the best way to stay informed on the issues that matter. To subscribe now, head to nextcity.org/newsletter and enter your email address.