the buyer behavior of generations.

I write to help a new wave of creatives build community, challenge convention, and turn their ideas into catalysts in the post-AI era. for more frameworks to write, create, and make impact in the global post-labor era, I would subscribe asap. you need support and no one is coming to save us. I know you want to be rescued, but you are your heroine/hero.Hey hey! Here’s the replay of my monologue : focus primarily on Millennials and Gen Z in your marketing and sales at this point. Generation Alpha (born ~2010-2024) Video first, interactive/gaming, very visual, mobile-native. (HubSpot Blog) Short, dynamic video content (think 10-30 s), strong visuals, participatory (“tap to choose”, “which avatar would you pick?”) Generation Z (born ~1997-2009) Short-form video, authenticity, mobile social, highly visual, values-driven. (HubSpot Blog) Into Reels/Shorts/TikTok-style content: quick hook, strong emotion or surprise, heavy on metaphors of self-identity, interactive (polls, comment prompts). Millennials (born ~1981-1996) Digital natives but still value depth; mix of video + long-form + community; authenticity + story matter. (webblazeagency.com) Content: mix short + medium length. Use value-driven stories, how-tos, behind-the-scenes. The Digital LeadHer: From the Desk of Jai Butler is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Generation X (born ~1965-1980) Mix of analog + digital; prefer informative, practical, trusted sources (webinars, blogs, email). (braveheartdigitalmarketing.com) Algorithmic content: slightly longer form works; but still need quick hooks. Use formats like short video to introduce a topic, then invite to deeper content (email, notes). Baby Boomers (born ~1946-1964) Value trusted sources, simplicity, familiarity, deeper reading, email, long-form, clear language. (ContentGrip) Algorithmic rise: While older, they are on platforms (Facebook, YouTube). Gen X is valuable (higher spending power, decision-making) but less focused on rapid platform shifts; their content preferences differ slightly.older cohorts (Boomers) might engage less with newer formats or may prefer different types of messaging.quick breakdown (save and tag a biz bestie) :* Platform choice: For Millennials + Gen Z: Reels, Shorts, Threads, TikTok for grab-attention + Substack for depth. For Gen X, maybe Facebook/LinkedIn but less volume.* Format & tone: Use short-form, punchy hooks (great for Gen Z). Combine with deeper essays, frameworks, and mastery topics (great for Millennials).* Offer structure: Entry-level offering aimed at Gen Z (low cost, high value, building trust). Higher-ticket offer aimed at Millennials (younger career-advancers, ready to invest).xo -JaiP.S. ready to step up to the next level to grab my writing frameworks? become a soul-stacker & write with authority and leadership to grow your audience! the 15% off for our subscription ends in a few days, 10/31/2025. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedigitalleadher.substack.com/subscribe