The buzz about threads!

Meta's new Threads app has been generating a lot of buzz!  The Garrity Group team provides their insights about this new social media channel.  On this episode Tom Garrity (Threads @TomGarrity) , Andie Mercer (Threads @andie.mercer) and Makayla Roberts (Threads @makayla3_) provide their insights on the new app.

TGG Perception Threads

Tom Garrity [00:00:06]  Welcome back to the Perception podcast. My name is Tom Garrity with the Garrity group Public Relations. Today, we have the team around the microphone and we're going to be talking about this latest thing called Threads, which is really kind of unique on the timing. I mean, it seems to have taken over, you know, aspects of the earned media space, talking about the social media space. With me today is Andie Mercer, vice president of the Garrity Group Public Relations, and Makayla Roberts, assistant account executive with the Garrity Group Public Relations, and people who are much more engaged and in touch with the digital space in the digital realm than I am. Why don't we start first with Andie? What? How would you describe threads? 

Andie Mercer [00:01:02] What a loaded question. I would say that thread is a less functional Twitter world. I would describe it as I am going to rock the mike at that. 

Tom Garrity [00:01:18] How do you really feel about that? Okay, Makayla, how would you like to add on to that or clarify what is that when you you know, when family talks to you about threads, how do you describe it? 

Makayla Roberts [00:01:33] So I would kind of agree with Andie, but I would kind of expand on it by saying I think it's a basic outline right now. I think they threw it out there to be a competitor with Twitter, but don't really have a lot of the engaging such as like, you know, engaging your certain following or DMS or things like that. It's kind of just a basic outline to throw your thoughts out there. 

Tom Garrity [00:02:01] Mm hmm. Interesting and nobody has mentioned that other word yet. Twitter. 

Andie Mercer [00:02:10] I think I mentioned it. 

Tom Garrity [00:02:11] You did? Oh, okay. I did now. So I could not or at all. And if this are just kidding, this is lives it takes. Of course, it's not even tape. So here's what I like about threads is that because obviously I feel like I'm out, but I'm outstanding in my own field on support of threads. I like it because it provides that alternative to Twitter. And, you know, I think that breaking it out as a separate item from Instagram, I think is smart because it seems as if Instagram for a time was trying to be all things to all people. I mean, because you had the Snapchat kind of functionality with with the stories and you have the pictures. And now, I mean, I've found that, you know, ever since they put the, you know, the stories on there, that my engagement on my pictures. I mean, people are interested in what I'm eating anymore. So I've really got to step up, step up my game. But that engagement has really decreased. And I think it's but my engagement with the with the stories has increased. And so I was glad to see that Threads wasn't another option within the Instagram app...