The Byproduct: Distraction or New Direction?

Every creator and entrepreneur encounters it: the unexpected byproduct of their main work. Sometimes it’s a small success story hiding in the wings. Other times, it’s a seductive squirrel pulling focus from your core mission.In this episode of Projecting Grandeur, we dissect how to spot the difference. When is a byproduct worth scaling—and when is it just a shiny detour? Learn the strategic filters that help you evaluate whether an offshoot deserves investment or should be gracefully archived. Perfect for builders, makers, and anyone navigating creative overflow.