The C-Store Opportunity

In this episode: Who doesn't want a personal vending machine in their garage? The CPG Week talks about poppi's recent publicity stunt and the backlash that has ensued before exploring how the CPG industry is evolving with convenience stores. A recent CoBank report highlighted how foodservice is making an impact with consumers in c-stores. The CPG Week team explores how the channel is offering fresh opportunities and new challenges to food and beverage brands. Show Highlights: 0:30 - There have been a lot of opinions about poppi's vending machine marketing campaign that launched during the Super Bowl last weekend. The CPG Week team gives its takes.  4:15 - Brad explains what he learned from a recent CoBank report about foodservice in the convenience channel. The group discusses how CPG brands are evolving with a shift in consumer buying behavior in the channel. 7:00 - How are next-generation brands adjusting strategy to better align with how consumers are using c-stores as food destinations as opposed to just a snack stop while filling the gas tank? 9:20 - Operating in the convenience channel is different than grocery retail. How are CPG operators prioritizing their distribution to meet a brand's target audience? What does this mean for the larger food and beverage companies? 13:15 - The team discusses how the evolution of convenience stores towards better-for-you brands represents a recent shift in consumer behavior. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts