The Calgary Stampede brand: evolve or die?

Episode 57 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "The Calgary Stampede brand: evolve or die?" was published on July 17, 2019 and runs 21 minutes.

July 17, 2019 ·21m · Didn't See It Coming with Marc Stoiber

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Episode Description

The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike.

Is it time for the Calgary Stampede to evolve its brand? Or can it weather the storm? I went on the air with CFAX's Mark Brennae to talk about the Stampede's brand, and what elements of a brand need to evolve in order to keep it vibrant, current and prosperous. Enjoy!

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