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EPISODE · Jul 17, 2019 · 21 MIN

The Calgary Stampede brand: evolve or die?

from Didn't See It Coming with Marc Stoiber · host Marc Stoiber

The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike.  Is it time for the Calgary Stampede to evolve its brand? Or can it weather the storm? I went on the air with CFAX's Mark Brennae to talk about the Stampede's brand, and what elements of a brand need to evolve in order to keep it vibrant, current and prosperous. Enjoy!  If you enjoy this show, please share it with the social buttons on this page - and please subscribe to my podcast on iTunes. 

Episode metadata supplied by the publisher feed · Published Jul 17, 2019

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