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The Calgary Stampede brand: evolve or die? episode artwork

Jul 17, 2019 21 min

The Calgary Stampede brand: evolve or die?

from Didn't See It Coming with Marc Stoiber Hosted by Marc Stoiber

The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike. Is it time for the Calgary Stampede to evolve its brand? Or can it weather the storm? I went on the air with CFAX's Mark Brennae to talk about the Stampede's brand, and what elements of a brand need to evolve in order to keep it vibrant, current and prosperous. Enjoy! If you enjoy this show, please share it with the social buttons on this page - and please subscribe to my podcast on iTunes.

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