The "California Wine" Identity Crisis & The Secrets of Sustainable Viticulture (S7 E4)

This episode we ask, is California wine facing a permanent shift in consumer perception, or is it just a temporary slump? Is Veuve Clicquot missing out on Michigan? A debate over the future of domestic wine production, and exploration of the real-world impact of sustainable and regenerative farming on the juice in your glass.The diversity of perspectives on the wine industry is something we love most about the business and something we want most to share with others, so we're extremely delighted to bring this group to the mics! Emily, who as the Executive Director of the Michigan Wine Collaborative, is working not only on the marketing side, but also working closely with producers. Kaira represents the consumer facet, running a wine social club that not only drinks wine, but gets members out in the world to visit wineries, explore dining, and really engage with the lifestyle of wine. Mike owns M4 Distributing, a speciality wine wholesaler focused on natural/organic wines supplying top restaurants and shops across Michigan. Distributors are a critical link in the chain from producer to consumer in 3-tier states like Michigan, so their unique perspective literally shapes what's available.We had a great chat, filled with humor and insight, and think you'll enjoy these three as much as we did! Thanks for listening in!