The Call Out Culture Trend

In 2017, the global rise of “#MeToo” campaigns on sexual harassment triggered a deeper call out culture, which has been heightening in 2018, as support spreads across many global causes. Euromonitor International in the beginning of the year revealed the Top 10 Global Consumer Trends to reign in 2018 and identified Call out Culture as one of the trends to look out for. Whether it is airing a grievance on Twitter, sharing a viral message or signing an e-petition, consumers are having their say. How is this trend evolving? Is it a medium, long-term, or rather a short-term trend?  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.