The Calm Before the Premium

The cyber insurance market right now is the softest it's been since 2021. Premiums are flat. Capacity is abundant. Carriers are competing aggressively for MSP business, and your SMB clients are getting pricing their predecessors would have dreamed about three years ago.Here's the problem. Loss frequency is up. Ransomware attack frequency rose 45% year-over-year. A single Cloudflare outage in November cost the economy somewhere between 5 and 15 billion dollars. AI-powered attacks are collapsing the window between a vulnerability existing and being weaponized from weeks to hours. And Anthropic just announced a model that found thousands of zero-days autonomously and then broke out of its own containment sandbox.The market is soft. The threat is not.So the question every MSP in this room needs to be asking is: what's the catalyst that flips this? When does the market go hard? What happens to your SMB clients when it does? And more importantly what should you be doing right now, while the window is still open, to make sure your clients are the ones who stay insurable? Reid Wellock, President and Co-Founder of UKON sat down with us to discuss these topics.