EPISODE · Feb 15, 2025 · 37 MIN
The Calm Before the Storm | Tuning up YOUR Crop Marketing Plan
from What the Futures! · host Ryan Denis
In Episode 64 of 'What the Futures Podcast,' we delve into the intricacies of crafting a crop marketing plan. Host Ryan discusses the importance of having a strong plan amidst volatile political and economic climates, and provides guidance on monthly tasks, cost of production, and pricing strategies. Inspired by a tweet from High Heels and Fields, Ryan highlights common concerns among farmers such as tariffs, commodity price uncertainty, and weather impacts. The episode is aimed at setting up farmers for success by guiding them on making informed decisions, optimizing margins, and managing risk. With references to historical data, pricing dates, and break-even points, this episode offers practical advice for navigating the critical months ahead in the crop marketing season. 00:00 Introduction to Crop Marketing 00:36 Podcast Episode Setup 01:37 Inspiration and Key Concerns 04:14 Developing Your Crop Marketing Plan 09:47 Cost of Production and Break-Even Analysis 19:09 Setting Realistic Targets and Pricing Strategies 29:57 Positive Moments and Final Thoughts
What this episode covers
In Episode 64 of 'What the Futures Podcast,' we delve into the intricacies of crafting a crop marketing plan. Host Ryan discusses the importance of having a strong plan amidst volatile political and economic climates, and provides guidance on monthly tasks, cost of production, and pricing strategies. Inspired by a tweet from High Heels and Fields, Ryan highlights common concerns among farmers such as tariffs, commodity price uncertainty, and weather impacts. The episode is aimed at setting up farmers for success by guiding them on making informed decisions, optimizing margins, and managing risk. With references to historical data, pricing dates, and break-even points, this episode offers practical advice for navigating the critical months ahead in the crop marketing season. 00:00 Introduction to Crop Marketing 00:36 Podcast Episode Setup 01:37 Inspiration and Key Concerns 04:14 Developing Your Crop Marketing Plan 09:47 Cost of Production and Break-Even Analysis 19:09 Setting Realistic Targets and Pricing Strategies 29:57 Positive Moments and Final Thoughts
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The Calm Before the Storm | Tuning up YOUR Crop Marketing Plan
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