The Care Conversation Financial Planners Are Missing with Stephanie Leung of KareHero

Care costs up to £100,000 a year. 1 in 4 people in the UK sell their home to pay for it. And most financial planners are having the conversation far too late.Click here for the KareHero Website In this episode, Sam sits down with Stephanie Leung, founder and CEO of KareHero, a UK-based service helping families navigate the care system and access funding they did not know existed. Stephanie has been a carer since the age of 14. She left a C-suite career at Uber managing 20 countries across Europe, and built KareHero after her father became seriously ill during Covid. She knows this world from both sides, and she pulls no punches.If you have clients approaching later life, this is not a niche topic. 1 in 5 people in the UK are currently caring for someone. By age 50, there is a 50% chance your client is either a carer or being cared for. This is already your clients' reality. The question is whether you are ready for it.What we cover in this episode:Why care can cost up to £100,000 a year and why 1 in 4 families sell  their home to fund itThe three types of care funding available and who qualifies for eachWhy the care conversation should happen at the IHT planning stage, not in a crisisHow power of attorney works, what happens without it, and why it takes 8 to 10 weeks to processWhat reverse parenting is and the emotional reality of caring for a parent with dementiaHow KareHero has accessed £12.3 million in funding for families told there was nothing availableThe role financial planners can play in signposting clients before care becomes a crisisWhy this conversation is the key to building relationships with the next generation of clientsFinancial Planner Life is sponsored by Redmill AdvanceWhether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.✅ Trusted by top UK firms👉 www.redmilladvance.com/fplBe sure to follow Financial Planner Life on YouTube for extra content about  career development within Financial Planning. Reach out to [email protected] in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.