The Career Edit: the magic formula for talent attraction in PR

In the third episode of the monthly Career Edit podcast, Dean Connelly and Elizabeth Howlett discuss The Ultimate Talent Attraction Guide, created by Latte in partnership with PRmoment. The pair run down how to attract and retain talent in the PR sector, and some of the issues surrounding this. Additionally, Howlett and Connelly talk about April’s people moves.1 mins: Howlett thanks the PRmoment podcast sponsors PRCA, reminds listeners about: Creative Moment Awards’ earlybird entryThursday Club networking sessions sponsored by 72Point Media (follow Ben Smith for more information)The highly-anticipated return of the PR Masterclass: AI in PR2 mins: Connelly opens up discussion for April’s people moves:Thuli Weerasena and Kara Buffrey, both senior PR’s in the hotel and restaurant team at W Communications launching digital-first PR agency CHOMPLauren Williamson moves from associate director at MHP Group to ThreeSixtyJack Rodgers, the former press strategist for the Green Party joins Amnesty International as media and PR managerLouise Mason-Rutherford has moved back to Burson Buchanan as partner, after stints at Blakeney and Citigate Dewe Rogerson8 mins: Connelly and Howlett dive into The Ultimate Talent Attraction Guide. Connelly explains that he spoke to winners of The PRmoment Awards 2025 to find out how they are attracting talent.9 mins: “You don’t have a business without people especially when you work in PR when you’re competing for clients.”Connelly runs through big mistakes when creating an employer brand, starting with the job interview process.12 mins: Why the benefits package is so important“Benefits have become so important and people are becoming more aware of the value of benefits.”16 mins: “The best benefit I’ve seen…”17 mins: The importance of selling the opportunity to the candidate19 mins: “Talent attraction is down to the touch points someone has with business.”20 mins: Howlett and Connelly briefly touch on flexible working as a benefit22 mins: The rollback of DEI and talent attraction“You just need to be honest about where you are with it.”32 mins: Keeping in contact with your new recruit to ensure they don’t ghost you on day one