The Caregiver-Centric Advantage: Neal Kursban’s Playbook for Sustainable Home Care Growth

Neal Kursban, CEO of Family & Nursing Care, joins Bob Roth for a wide-ranging conversation on second-generation leadership and what it takes to build a lasting home care company. Kursban shares the values his mother embedded when she founded the business in 1968 and how that DNA still guides decisions today. He explains why his agency offers both registry and employee-based care models, and how transparency creates better outcomes for families. They also dig into caregiver retention, overtime pay philosophy, technology and AI challenges, regulation concerns, and why the future may belong to “personal assistants,” not “caregivers.”