The case for artisan trades in an AI world | Briana Ottoboni

Love what you're hearing? Watch Jenni build a visionary, sustainable business ecosystem in real time here.Today's episode is with Briana Ottoboni. She's a strategist, creative, and builder working at the intersection of purpose, design, communications, and intention. With a background in marketing and consulting, she found her true calling in the world of artisan trades — defined as the rich middle ground between fine art and skilled trades — after a chance encounter with a shoe cobbler sparked an obsession she couldn't shake.She is the host of The Trades Show, a video and audio podcast where she interviews artisans in their own workshops, and the founder of The Corral, an AI-powered artisan job board connecting skilled craftspeople with employers and brands who are hiring them.In this episode, Jenni and Briana discuss why the artisan trades matter more than ever — and what we've lost culturally by devaluing hands-on, embodied work in favor of "knowledge work." Together they dig into how AI can actually free us up to create more beauty, why slowness is a pathway to presence and intuition, and how spending your money with artisans is one of the most powerful acts of world-building you can do right now.RESOURCES:Shop Class as Soulcraft by Matthew CrawfordFOLLOW BRIANA'S WORK:The Trades ShowThe CorralSubscribe to the Artisanship newsletterBriana's personal social media: Instagram, LinkedInCheck out the trailer for season two of The Trades Show: Watch on YouTubeWatch/Listen on SpotifyThe World Builders Council is now enrolling! Our Air cohort is now full (March 19th start) but the May 14th (Water Council) cohort has a few remaining spots. Learn more here and send in an application:Also: You're warmly invited to join us in The Clearing, a free community and coaching gathering we host each month.