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The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

EPISODE · Jun 27, 2023 · 33 MIN

The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

from Shopify Masters · host Benjamin Gottlieb, Shopify

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

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