The Case for Healthcare Practitioners to Prioritize Digital, Curated Patient Care

  Jesse Lipson, the Founder and CEO of Levitate, offering a Service-as-Software (SaS) model that enables healthcare providers to strengthen patient relationships, improve retention rates, and grow their practices through compliant and scalable communication tools joins eHealth Radio and the Health Care and Health News Channels. Listen to interview with host Eric Michaels & guest Jesse Lipson discuss the following: In a world where the majority of patients expect healthcare personalization to be equal to retail and are more likely to make a healthcare appointment if offered a personalized experience, practitioners face a unique challenge. In your experience helping healthcare providers bridge care digitally and in the office, how do you recommend they strike this balance?What sort of digital approaches and tactics work well that help healthcare providers strengthen patient relationships and also improve how they grow their practices?Personalization in healthcare can be tricky, given the sensitivity of personal data. How are you finding doctors deliver on that personal touch while responsibly leveraging the developments of today’s digital age, like using AI?Healthcare teams are already stretched thin serving patients in their office, how do you propose they now address the resource challenges of time and money to invest in further communicating with patients between appointments?E-commerce has shaped how consumers navigate the digital world from shopping to obtaining professional services. How has this shift impacted what patients expect from their doctors’ offices as well? 6. Trust seems paramount to the doctor-patient relationship. What is one tip you would like to provide our listeners today to prioritize trust even in the digital world? Jesse Lipson is the Founder and CEO of Levitate, offering a Service-as-Software (SaS) model that enables healthcare providers to strengthen patient relationships, improve retention rates, and grow their practices through compliant and scalable communication tools. He previously founded ShareFile in 2005, bootstrapping it to over four million users and a $93 million acquisition by Citrix in 2011, where he later served as Corporate Vice President and General Manager of Citrix Cloud Services. A self-taught software developer, Jesse launched his first company at age 23 and earned a philosophy degree from Duke University. He co-founded Raleigh Founded, a coworking community for entrepreneurs, and started Levitate through his holding company Real Magic. In 2023, he led a successful Series C raise of approximately $14 million, scaling Levitate to more than 4,000 small business customers nationwide. In addition to his role at Levitate, Jesse serves as an independent director at Yext and is on the board of Green Places, reinforcing his leadership in both technology and community-driven ventures. He was also named Tech CEO of the Year at the 2023 NC TECH Awards, further solidifying his reputation in North Carolina’s tech ecosystem. Website: https://www.levitate.ai Linkedin: https://www.linkedin.com/company/real-magic People also listened to this: Medical Advances in the Treatment of Autism: Dr. Eric Weiss on Stem Cell Therapy