The Cash Flow Illusion: Why Profitable Businesses Still Run Out of Money (And How to Fix It) episode artwork

EPISODE · Mar 10, 2026 · 9 MIN

The Cash Flow Illusion: Why Profitable Businesses Still Run Out of Money (And How to Fix It)

from Small Business Signals

The average small business waits 28-34 days to get paid while expenses are due within 0-15 days - this timing mismatch kills otherwise healthy businesses. This episode introduces the 13-week rolling cash forecast, explains why your P&L is lying to you, and provides specific tactics for closing the gap between when you earn money and when you can actually spend it. This content is for informational and educational purposes only and does not constitute financial advice. Always consult a qualified financial advisor before making investment decisions. This episode was generated with AI assistance.

Episode metadata supplied by the publisher feed · Published Mar 10, 2026

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The Cash Flow Illusion: Why Profitable Businesses Still Run Out of Money (And How to Fix It)

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